Bonds Underwear Collection
First and foremost, I’d like to take a moment to thank Bonds for the amazing opportunity.Not only was this a huge deal and collaboration for me - it was such an honour and privilege to be Bonds’ first ever artist collaboration. Wild!
Next, I have to thank EVERYONE that supported this collection. I really can’t put into words how insane this was - and not just for me but also for Bonds, too. Finding out that we sold out out the entire collection Australia-wide within 2 weeks was just crazy. So grateful, thank you all so much!!!!
Like everything, I start with a few messy concepts to get a look and feel for the project and make sure I’m headed in the right direction.
Once the concepts were finalised and approved, I painted the artwork in watercolours before scanning them in and finishing them off digitally
As this was the first time Bonds had ever created anything of this nature, we went through a few samples before we were both 100% happy with the product - which was worth every damn second because they all came out incredible. Bonds expertise and workmanship really did shine here. (Photos really don't do them or the details any justice)
It was time to head to Melbourne for the webstore and promotional shoot.
We shot the products, campaign shots, launch assets, BTS media whilst painting the backdrop live in-between every look
(which will make sense once you watch the videos).
With the collaboration officially launched online and in-stores Australia-wide, it was time to head to my local Bonds store (Bondi Beach) and activate the store.
I painted the store front live during the event whilst Aisle 6 were screen-printing ‘not for sale’ prints and customising gear behind me - was a blast! Big love to everyone that stopped by and showed love!
Bondi Beach Billboard
The final part of the collaboration was to activate Bondi Beach - and all thanks to the guys at Bondi 2026 Cafe, we were able to secure an epic location right on Bondi Road ..and right next to my
‘Welcome to Bondi Beach’ mural!
Once everything was shot, we had the collateral we needed to finalise the ‘backend’ - which is things like launch and social media copy and assets.
Here are a few screen grabs for some example of what I mean. The campaign was pushed across all Bonds platforms, which covered their website, Facebook, Instagram and EDM.