Pirate Life x Ballast Point
Having my own beer can was always a career goal of mine - and all thanks to Pirate Life and Ballast Point Brewing it’s now a reality! This will always be a favourite collaboration of mine - and possibly the most sought after and fastest selling too. It was crazy. We sold out months before we all hoped and expected, was awesome.
As part of the collaboration, we officially launched the ‘Trans Pacific Pale Ale’ at my bar, Deathproof. In true Deathproof style, we planned a full takeover and activation to celebrate - which had us painting a new full-length mural and designing custom shirts (for staff and give-a-ways) and snapchat filters for the event - and you know we filled the fridges, tapped into the kegs and incorporated the beer into the limited edition food menu for the event too. It was a total blast.
Big thank you to everyone that came out and supported the collab - it was nuts and I am so grateful. Big love to Jack and the Pirate Life team for the trust and opportunity also!
“It is with great pride that we introduce our first transcontinental collaboration. The Pirate Life x Ballast Point Trans Pacific Partnership. A 6.0% American Strong Pale Ale liberally hopped with US, NZ and Australian hops and finished with Finger Limes and Coriander in the Whirlpool. To ensure that the tap decal stood out among our range we enlisted the help of our mate Steen Jones who came through with the goods: An epic scene of a tall ship sailing across the Pacific. We believe the beer, the artwork and the story behind it all reflect the unique style of Pirate Life and Ballast Point while celebrating the collaborative nature that helped the craft beer industry grow to become what it is today...” - Pirate Life
