Melbourne
A tribute to the city where my (street) art began. What started as a simple ‘love letter’ quickly turned viral and one of countries most well-known, sought-after, photographed murals.
The mural has been snapped, shared and featured countless times on social media - including some of the biggest brands and sports and pop-stars of today - with Ferrari, Qantas, Adidas, Tennis Australia, Dua Lipa (Popstar), Paul Pierce (NBA hall of fame), Luke Rockhold (Former UFC Champion), Jack Miller (4x Moto GP Champion) and Scuderia Ferrari (GOAT F1 Team) to name a few.
The mural has, and continues to attract mass global media attention and magnitude of international features in mainstream media online, in print, on television including: The Ellen Show, UFC, Moto GP, F1, Australian Open, The Block, NCIS and featured on the cover of Lonely Planet, in Vogue Magazine Italia and multiple newspapers, tattoo, street art, in-flight and tourism magazines.
The mural has also been commercially licensed by Qantas and Mitsubishi and proudly selected as 1 of 3 murals to take part in the global Delta Airlines (US) #DeltaInstaTrips campaign. Crazy.
#DELTAINSTATRIPS
I was incredibly excited and proud to be 1 of 3 artists selected for the #DeltaInstaTrips campaign - and for the opportunity to represent Australia and Australian Street Art. Shok-1 was representing UK and Bernal Nacho, Mexico.
The video below explains it best - but in short, the competition was for Los Angeleno’s to ‘Win A Trip’ to the country of and see their favourite mural. To enter, they had to take a picture of the mural and post online with the hashtag to enter.
Now you’re probably thinking, wait, isn’t the mural in Melbourne? And you’re right, it is, but part of the campaign was to replicate it on Melrose Avenue in LA - which include a first-class ticket (was nice while it lasted) and a live paint to launch and celebrate the campaign.
Content by: Joe Nappa, Adidas Tennis, Mazda, Delta Airlines, Wieden + Kennedy
