Jack Daniels - Make It Count
I was approached by Jack Daniels to design a new and exciting tee for the brand - and produce and distribute the 5000 strong unit to the Jack Daniels family.
Given this was our first official collaboration (on a garment) together and first release of it’s kind for the brand, we spared no effort or details for the release.
Each tee came with a personalised ‘thank you card’ with an exclusive discount to Few & Far Co, a free ‘make it count’ sticker and came packaged within a branded mailer bag for that VIP look and feel.
Due to the buzz around the release, we decided to build a ‘secret’ Steen Jones x Jack Daniels website with a password access - that only the Jack Daniels friends and family could access.
