General Pants x Converse
Stoked to be invited to help launch and activate the brand new and kick ass General Pants Store (George St) in Sydney.
“Sitting smack-bang in the heart of Sydney’s CBD, General Pants unveiled their biggest flagship store yet last night, taking late night shopping to new heights. The new flagship aims to encompass all elements of music, art, and pop culture that deliver the General Pants lifestyle.”
"The huge 1000sqm mega store includes a tattoo parlour, record shop, specialty sneaker wall, shop-in-shops for certain brands sold through General Pants, a permanent DJ deck and features street art on the walls by Steen Jones, Kentaro Yoshida and Alex Lehours. Oh, and a chillout zone - with couches, free WiFi and frozen coke machine."
