Coach Spring/Summer 2022
A kid from a small country town with 100 kids at my school, working with one of the most prestigious fashion brands in the world. Wild. Hard work works! These are those opportunities that you dream of - and there was no way I was going to sleep on it - so ended up doing 3 different concepts for the campaign to ensure that I would seize the opportunity.
The 3 mural campaign was to celebrate the Spring/Summer 2022 - and located in the heart of Melbourne CBD. All thanks to the incredible team at Apparition Media we painted all 3 murals in 2 days. It was a wild week (in every sense of the word) but one for the books!! Special thanks to Tyson from AP and Amy and Marge from Coach once again for the opportunity.
Concepts
“Hailing from Brisbane, Steen first began exploring his creativity within the tattoo industry, a stylistic influence that is present in his work today. His bright, bold designs make for collectible and shareable works that bring joy and adorn living room walls, laneways and multi-storey buildings all around the globe.”
The bespoke murals are located in three epic, high-traffic locations around Melbourne; Corner of Elizabeth Street and Collins Street, La Trobe Street & Caledonian Lane.
Lifestyle Shots
The final part of the campaign was shooting some lifestyle shots during the installation.You can only imagine the looks I got whilst walking in the Melbourne Coach Emporium store covered head to toe in paint.. ha.
