I teamed up with my friends over at Pretty Shady again - this time with another friend and fellow artist Sid Tapia.
 
The “Protect Your Skin” campaign was an interactive campaign designed to turn heads and both create and spread awareness for the dangers of Skin Cancer in beautiful Bondi Beach. The objective behind the frequently evolving mural (we changed it everyday) was to physically show just what can happen if you don’t ‘Protect Your Skin’. While the campaign did ruffle some feathers, it was incredibly successful in what we had set out to do. 
 
It was a great project to be apart of and just want to thank the guys and girls over at Umm Com for getting me involved on this project. See Part 2 here.
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia
Steen Jones tattoo street Authority Creative Pretty Shady Bondi Sid Tapia

Location: Bondi Beach, Australia

Photography & Videography: Billy Zammit


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