Would I be interested in designing my own limited edition beer can? HELL YES I WOULD
Not only did I get to design a beer can, I designed the beer can for one of the years most anticipated, craft beers - ‘The Trans-Pacific Pale Ale’. The beer was the first of it’s kind as it was a collaboration with not only Australia’s leading craft brewery, Pirate Life, but it was also in collaboration with with one America’s - Ballast Point Brewing.
The collaboration was not only a huge deal to me and my supporters (thank you all so fucking much), it was a huge deal to the craft beer world as nothing had ever been done like this before. It’s safe to say that we were all caught off-guard as it went absolutely nuts. It sold out so much faster than we anticipated. I’ll never forget seeing my feed on Instagram being flooded with everyone supporting. So fucking cool. We did tees too - and they didn’t last long either (although I did just notice that they have been reprinted - which you can pick up here ...while supplies last)
If the collaboration wasn’t wasn’t already cool enough, I also had the honour of officially launching it at my bar, Deathproof …which was equally as nuts.
That all said, I cannot thank Jack and the crew for the opportunity, privilege and honour. This will always go down as one of my favourite collabs to date. It was literally a dream of mine come true and ….just …so much fun. Last but not least, I wanna say the biggest thank you to everyone for supporting this colab in the way that they did - it truly was as amazing as it was overwhelming. Thanks again and again.