It was all a blurrrrr. 3 days of MADNESS. Looking back, I have no idea how we pulled this off - and in the epic fashion we did and for the huge success that it is.
I was so damn stoked when I found about this is. Imagine how stoked I was to find out that I was 1 of 2 ‘street artists’ invited to paint live at the countries largest and most prestigious lifestyle event! It was huge. Then imagine how blown away I was to then be offered an amazing opportunity with my brand Few and Far Collective - and that we were going to be the key retailer as well as official sponsor of the 20,000-30,000 PAX event. Huge.
Now, imagine how stressed I was when my proposal to also run my first Deathproof ‘pop-up bar’ at the event was accepted ha ha. I knew it was the perfect opportunity to launch and release this dream, vision and side-business - and it was. I’m sure I got a bunch of grey hairs ...but made some new epic and beautiful memories and friendships.
“Take the risk or lose the chance”
As I said, I don’t know how we did it, but we did and couldn’t be more proud of me and the team - or more grateful for the love and amazing opportunity from Kev and the rest of the Tatsup family - or be more grateful of the ‘fanbase’, friends and family that unconditionally supports both me and Few and Far - and for inspiring US to continue to challenge ourselves and find new heights.
You can check the full post (from my activations section) of the event right here.