PS I LOVE YOU
I was commissioned to design and install a 5 storey mural in the heart of Sydney’s second CBD, Parramatta for Authority Creative and Coronation Property. The mural was to be the face of and marketing of Coronation Property’s newest and most ambitious development to date,“P.S I Love You”.
“8 Phillip Street is the epitome of luxury design, art, hospitality, and lifestyle fused together to create a new skyline for Parramatta. The 55 level tower will comprise of 260 hotel suites, 314 residential apartments, ground floor retail and the refurbishment of two iconic heritage buildings that face the street, allowing the community to engage and appreciate.”
“8 Phillip Street’s marketing came to life across signage, social media, online and print advertising, as well as skywriting and a 5-storey onsite mural by renowned street artist Steen Jones, while locals embraced the hashtag #PSILoveYou on social media”
P.S I Love You was a hugely successful eight-week campaign that saw 150 apartments snapped up within hours of their release in November - and taking out the ‘UDIA Excellence in Marketing, Urban Development Award’.
“Parramatta’s first luxury hotel, QT Hotel will occupy Ground to Level 17 at 8 Phillip Street and will inspire a design-driven, experience-focused approach with unsurpassed food and drink offerings. The QT experience is proudly centred around creative partnerships that engage with the local community across film, fashion, design, architecture, food, beverage, and styling evoking a sense of luxury that can span all levels, from affordable through to high-end.”
