I was commissioned to design, create and fullfill a new peice of exclusive merch for Jack Daniels family. The design that was to take inspiration by the trademark brand and culture but within my own signature style. I worked in-closely with the branding team to complete the design. Once we had the design dialled in and signed off, we manufactured the garments along with a bunch of other ‘Not For Sale’ goods that would be packed into the VIP packs.
The VIP packs were only available to friends and family of Jack - and found and ordered via the secret and exclusive ‘Steen Jones x Jack Daniels’ website - which we built for the occasion and was only accessible to those that had the link to access.