General Pants x Converse

The new General Pants (George St) Sydney store, which opened last night, aims to encompass all elements of music, art, and pop culture“that deliver the General Pants lifestyle”.

As well as the tattoo parlour and record shop, the 1000sqm space also offers a chillout zone (with couches and free WiFi), complimentary Frozen Cokes, a specialty sneaker wall, shop-in-shops for certain brands sold through General Pants (like Ksubi), a permanent DJ deck (with vinyl turntables) that’ll feature rotating local talent, and street art on the walls by Steen Jones, Kentaro Yoshida and Alex Lehours.

The new store not only sells your favourite denim and other threads but also houses a tattoo parlour, slushie machines, a kombucha fridge, record store and DJ booth.

Sitting smack-bang in the heart of Sydney’s CBD, General Pants unveiled their biggest flagship store yet last night, taking late night shopping to new heights.

With their new downstairs space, 'General Pants' latest chapter puts a different spin on retail, with its own sections dedicated to vinyl and vintage clothing, as well as a pop-up tattoo studio and most importantly of all, a complimentary frozen Coke machine. Just in time for summer!

All of the store’s quirks were tested out at last night’s launch – punters got free ink and a chance to check out the latest from the GP catalogue, including Life Without Andy’s own collaboration with Globe. 

With turntables and decks also in the George St store, it’d be rude not to give them a whirl on opening night – and so house producer Motez stepped in for a sneaky set to turn the store into a dancefloor, confetti and all.