Deathproof Bar - Helsinki

It was my first time to Finland, my first time doing an international pop-up bar event and the first time an Australian bar had ever popped-up international. I was nervous, proud and so damn excited for this trip and these events. 

Before Millie (Deathproof’s manager/one of Australia’s best bartenders) we designed some exclusive merch to celebrate the occasion, made a bunch of prints (and other goodies) for give-a-ways and made sure we loaded up on all of our secret and Australian products for the cocktails and events!

Before getting into the fun stuff, I’d like to take a moment to take a moment to thank Dave, Michael, Jyri, Timo and the rest of the Sailor Jerry global team for this incredibly opportunity. I still can’t believe we did it or how amazing it all came together or how much of a success and fun that it was! I already can’t wait for the next one!!

Rollin’ With The Punches

RWTP was the first stop and first of the 2 events. It was private event for all of the finish Sailor Jerry friends, family and influencers - with a kick-ass, punch-makin’ comp to boot! It was smack bang in middle of Helsinki ..but was weirdly completely tucked away in an old abandoned-style warehouse - which made it the perfect location for SJ Party.

The event kicked off with a live-paint by yours truly, a few Sailor Jerry’s and plenty of burgers. The ‘Rum Rude Boy’ stole the show with his arrival - but nothing new here. Gravy always arrives In some kind of style - however rollin’ with a fleet of old classics the way he did was something else tho. Once he did that, I finished painting and everyone finished off the burgers - and it was time to move inside, close the doors and party!

The RWTP punch makin’ comp kicked things off - with Deathproof’s own Millie Tang takin’ out the W! Once the comp was finished, the barbers, tattooing, bands and party started.I got a haircut, little tattoo to mark the occasion (which was a tradition I had with the international SJ events) and had so much fun. The Finnish know how to have a good time.

Deathproof Pop-Up Party

With the RWTP out of the way, it was time to focus on the main event! The “Deathproof Bar x Sailor Jerry Takeover” at Finland’s prestigious, popular and beautiful Grotesk Bar. In true Deathproof style, we spared no effort or expense when it came to the event! Opportunity was knockin’

There was no way that we were just going to roll in and ”takeover” the bar without actually taking over the damn bar! So we completely rebranded the existing with our own and temporary branding. This immediately changed the entire look and vibe of the space. Deathproof was here! With the bar ready, it was time to whip out the secret Australian ingredients (luckily nothing broke in transit) and teach the staff how to make the 4x specialty delicious deathproof drinks. With the venue set up and all staff-trained on how to run a DP event, it was time to whip out the new Finish ~Deathproof uniforms~ and open the doors to the long line outside and do the damn thing! The venue was at full capacity within minutes and it stayed like that until close… whenever that was. It was so surreal. Big love and special thanks to everyone that came along, supported and celebrated with us - we felt the love and right at home!