38 South
I was headed down to the beautiful Mornington Peninsula (Melbourne) for this one. I had an open brief and 5 days to complete the project!
With 38 South being located directly across from the beautiful Seaford Beach and on the main coastal highway down to the Peninsula, a classic nautical theme was a no brainer. I designed it to be bold and colourful so would pop out to everyone cruising by - and double up as the perfect coastal backdrop for the tourists passing by or the locals to snap their delicious drinks and eats in-front of on the daily.
As the mural out the front is located on the main coastal highway, I felt it was important to keep it classic and bold so it would be strong and pop out to all the traffic driving past.
Inside
As the back of the venue was visible from the street and a key part of the venue and branding, I felt it was important to keep this on brand with the front - so kept it colourful and classic - with some details going up onto the ceiling and down onto the floor.
The Side
With the outside - completely different approach. With the front and inside of the venue finished and both ‘clean’- I felt it was the perfect place to mix it up a little bit - especially after seeing the furniture and fixtures from the venue.
Truth be told, I had never done anything like this before but felt like adding a bit of craziness in there would create a whole new look, feel and vibe for the outside area whilst tying in and complimenting the venue inside. I also knew it would double up as a another great and unique backdrop for social media.
Photography by Oliver Dauncey
Videography by Shot By Sadler
